Wavytalk: Live Shopping Broadcasts

Wavytalk is an innovative beauty company known for creating accessible, salon-quality hairstyling tools designed for all hair types. The brand specializes in curling irons, blow dryers, and thermal brushes that simplify professional styling techniques at home. Its products have gained strong traction through tutorial-driven content and celebrity collaborations on social media and pop-up events.

One of the brand’s breakout products, the Blowout Boost Thermal Brush, has surpassed 1.2 million units sold on TikTok alone, becoming a viral styling tool known for creating voluminous, gorgeous blowout looks with minimal effort.

Live shopping broadcasts for Wavytalk: Produced interactive livestream commerce shows combining real-time styling demonstrations with entertaining content. Broadcasts featured close-up tutorials and live hair transformations using Wavytalk tools, including Blowout Boost Thermal Brush, Steam products, Turblow blowdryer, and so on, to demonstrate texture, volume, and finished results on camera.

The shows were designed to feel immersive and playful, incorporating games, audience participation, giveaways, and live chat interaction to keep viewers engaged throughout the stream. Co-hosting segments balanced practical styling education with a fun, high-energy format, creating an environment where viewers could learn techniques, interact with the hosts, and discover products while participating in the live experience.

Role: Producer | E-Commerce Strategist

Agency: Favored.live

MAËLYS: Live Shopping Broadcasts

MAËLYS is a global body-care company focused on targeted skincare solutions designed to visibly firm, smooth, and contour different areas of the body. The brand was founded in 2017 by entrepreneurs including Yariv Citron and partners, with roots in Tel Aviv before expanding its operations internationally. Today, the company operates globally with major headquarters in New York City and a strong presence in North America and Europe.

MAËLYS built its reputation by bringing face-grade skincare science to body care, developing clinically tested formulas that target specific areas such as the stomach, thighs, arms, and hips. Its products are designed to address common body concerns, including cellulite, loose skin, and stretch marks through clinically proven ingredients and visible results.

Following strong online demand, MAËLYS expanded into retail distribution with major beauty retailers such as Ulta Beauty and international partners across North America and other global markets.

Live shopping broadcasts for MAËLYS: Produced interactive livestream commerce experiences showcasing the brand’s targeted body-care products. Broadcasts featured close-up product demonstrations and real-time application segments to highlight texture and absorption, while educating viewers on key ingredients and benefits.

Role: Producer | E-Commerce Strategist

Agency: Favored.live

BondiBoost: Live Shopping Broadcasts

BondiBoost, an Australian haircare brand known for its clean formulas focused on hair repair, scalp health, and strengthening treatments. Founded in 2018, the brand quickly gained international traction through its community-driven approach to beauty and its emphasis on salon-quality ingredients such as biotin, aloe vera, and plant-based actives.

Live shopping broadcasts for BondiBoost:

Blending product education with interactive audience engagement to drive real-time sales. Signature live moments included celebratory buyer shout-outs and playful bubble-gun celebrations for customers purchasing during the stream.

Role: Producer | E-Commerce Strategist

Agency: Favored.live